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American Diabetes Association

What They Needed

The American Diabetes Association tasked The ARRC with producing a series of fundraising videos to be shown during one of its Annual Fundraising Events.These Fundraising Events are hosted in cities across the country and are comprised of volunteer community leaders who strive to  help Stop Diabetes®.

An emotional video designed to showcase the stories of a diverse group of people struggling with Diabetes was needed.

How The ARRC helped

The ARRC was honored to service the American Diabetes Association and bring awareness to such an important cause. The ARRC found a commonality amongst sufferers in the Diabetic community – their "numbers." With Diabetic numbers as a unifying theme, the individuals shared a story of how "numbers" affect their lives - #ShareYourNumber.

An emotionally driven video that connected individual stories with those of the entire community helped inspire a record number of fundraising dollars at the event. Database Optimization

  • Concept Dev and Collaboration
  • In-house Studio Production Shoot
  • Post Production Editing
  • Motion Graphics

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